Social Networks, Personalized Advertising, and Privacy Controls

Social Networks, Personalized Advertising and Privacy Controls: Web Appendix

This web appendix reports the results of a lab experiment which attempts to replicate the main findings of ‘Social Networks, Personalized Advertising and Privacy Controls’.

Social Networks: Usage Intensity and Effects on Personalized Advertising

The increasing popularity of social media has significantly changed user behavior and companies’ possibilities to engage in personalized advertising (targeted advertising based on user’s personal characteristics and preferences). Accordingly, there is a growing interest in the subject for business and scientific research. While the body of literature about social media grows in general, it surp...

Social Networks, Personalized Advertising, and Perceptions of Privacy Control

A centralized privacy-preserving framework for online social networks

There are some critical privacy concerns in the current online social networks (OSNs). Users' information is disclosed to different entities that they were not supposed to access. Furthermore, the notion of friendship is inadequate in OSNs since the degree of social relationships between users dynamically changes over the time. Additionally, users may define similar privacy settings for their f...

SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising

The increasing penetration rate of mobile phone, with specific characteristics of this medium, such as almost everywhere with the audience, has attracted companies' attention to it as an advertising channel. Mobile devices facilitate highly customized marketing communication in terms of person, time location and context so numbers of companies that use this medium for communicating with their c...